The best CRM and booking tools for Australian service businesses
Leadesi is the best fit when your work starts with an enquiry email you need to quote or qualify. ServiceM8 and Tradify suit trades, Jobber suits field crews, HoneyBook suits proposal-led creatives, HubSpot and Pipedrive suit sales teams, and Calendly or Acuity suit clients who book and pay themselves.
Monthly-billing prices including GST, checked against each vendor's pricing page on 5 October 2026. USD prices include the 10% GST charged to Australian customers without an ABN. We make Leadesi, so it's listed first.
At a glance
| Tool | Best for | Lowest monthly price | Free option | AUD pricing | Enquiries before booking |
|---|---|---|---|---|---|
| 1. Leadesi | Mobile and quoted service businesses whose work starts with an enquiry email, not a booking click. | A$39/mo inc GST (Pro A$69) | Free plan (up to 3 bookings/month) | Yes | AI reads the enquiry email and builds the lead - date, location, group size - then tracks it to a booking. |
| 2. ServiceM8 | Australian trades and field-service businesses running jobs and staff. | A$29/mo inc GST (50 jobs/mo) | Free plan (30 jobs/mo) | Yes | Online bookings let a client get a price, pick a time and book. |
| 3. Jobber | Home and field-service crews that want booking, quoting and AI phone answering. | US$53.90/mo inc GST, 1 user | 14-day free trial | No (USD) | Request management and online booking on every plan. |
| 4. Tradify | Trades businesses that price per user and live in quotes, jobs and timesheets. | A$52.80/user/mo inc GST (enquiry form from A$57.20) | 14-day free trial | Yes | Branded enquiry form and email inbox on the Pro plan and above. |
| 5. HoneyBook | Creatives and event pros who send proposals, contracts and invoices in one flow. | A$55/mo inc GST (Essentials A$88) | 30-day free trial | Yes | Lead capture forms (2 on Starter, 10 on Essentials, unlimited on Premium). |
| 6. Calendly | Letting a client pick a meeting time with the least setup. | US$13.20/seat/mo inc GST | Free plan | No (USD) | None of its own - routes leads into HubSpot or Salesforce on paid plans. |
| 7. Acuity Scheduling | Fixed-location appointments, classes and memberships booked and paid online. | US$22/mo inc GST | 7-day free trial | No (USD) | No record until the client books a slot. |
| 8. HubSpot | Sales and marketing teams that want a general-purpose CRM to grow into. | US$22/seat/mo inc GST (Starter) | Free plan (up to 2 users) | No (USD) | Contacts and deal pipeline; you build the process yourself. |
| 9. Pipedrive | Sales-led teams that live in a deal pipeline. | A$37.40/seat/mo inc GST (Growth A$75.90, Premium A$119.90) | 14-day free trial | Yes | Leads and deals in a visual pipeline; you set up the stages yourself. |
#1
Leadesi
Best for: Mobile and quoted service businesses whose work starts with an enquiry email, not a booking click.
- Free option
- Free plan (up to 3 bookings/month)
- Enquiries before booking
- AI reads the enquiry email and builds the lead - date, location, group size - then tracks it to a booking.
What it does
- Works inside Gmail or Outlook, so replies stay in your inbox
- Lead pipeline for enquiries that aren’t ready to book
- Bookings on staff calendars with email and SMS reminders
- Invoices through Xero
Choose something else if clients book and pay themselves without talking to you first, or you need job cards and crew dispatch - Leadesi does neither.
#2
ServiceM8
Best for: Australian trades and field-service businesses running jobs and staff.
- Free option
- Free plan (30 jobs/mo)
- Enquiries before booking
- Online bookings let a client get a price, pick a time and book.
Where it’s stronger
- Job cards, quoting and invoicing in one app
- Staff scheduling with push notifications
- Unlimited users on paid plans
- Syncs with Xero and other accounting packages
Choose ServiceM8 if your work is trades jobs dispatched to a team in the field.
#3
Jobber
Best for: Home and field-service crews that want booking, quoting and AI phone answering.
- Free option
- 14-day free trial
- Enquiries before booking
- Request management and online booking on every plan.
Where it’s stronger
- Quotes, invoices and online payments on every plan
- AI Voice and AI Chat, and an AI receptionist on the top plan
- Built for crews: routing and field-worker tools on higher plans
Choose Jobber if your enquiries mostly arrive by phone and you run a crew.
#4
Tradify
Best for: Trades businesses that price per user and live in quotes, jobs and timesheets.
- Free option
- 14-day free trial
- Enquiries before booking
- Branded enquiry form and email inbox on the Pro plan and above.
Where it’s stronger
- Quoting, job management and invoicing for trades
- Syncs with Xero
Choose Tradify if you’re a trade and bill by the job.
#5
HoneyBook
Best for: Creatives and event pros who send proposals, contracts and invoices in one flow.
- Free option
- 30-day free trial
- Enquiries before booking
- Lead capture forms (2 on Starter, 10 on Essentials, unlimited on Premium).
Where it’s stronger
- Proposals, contracts, invoices and payments together
- HoneyBook AI on every plan
- Scheduling included (one session type on Starter)
Choose HoneyBook if signed proposals and up-front payments are central to how you sell.
#6
Calendly
Best for: Letting a client pick a meeting time with the least setup.
- Free option
- Free plan
- Enquiries before booking
- None of its own - routes leads into HubSpot or Salesforce on paid plans.
Where it’s stronger
- Free plan and the fastest setup of anything here
- Collects payment at booking via Stripe or PayPal
Choose Calendly if all you need is a link people use to book a call.
#7
Acuity Scheduling
Best for: Fixed-location appointments, classes and memberships booked and paid online.
- Price
- US$22/mo inc GST
- Free option
- 7-day free trial
- Enquiries before booking
- No record until the client books a slot.
Where it’s stronger
- Self-serve booking with payment via Stripe, Square or PayPal
- Classes, packages and memberships on Standard and above
Choose Acuity if clients self-book and pay up front, or you sell classes.
#8
HubSpot
Best for: Sales and marketing teams that want a general-purpose CRM to grow into.
- Free option
- Free plan (up to 2 users)
- Enquiries before booking
- Contacts and deal pipeline; you build the process yourself.
Where it’s stronger
- Free CRM with Gmail and Outlook integration
- Email marketing, live chat and a large integration catalogue
Choose HubSpot if you have a sales team and the time to configure a CRM.
#9
Pipedrive
Best for: Sales-led teams that live in a deal pipeline.
- Free option
- 14-day free trial
- Enquiries before booking
- Leads and deals in a visual pipeline; you set up the stages yourself.
Where it’s stronger
- Visual deal pipeline built around sales follow-up
- Large marketplace of integrations
Choose Pipedrive if you sell to other businesses and the pipeline matters more than the booking.
Common questions
- What is the best CRM for a small service business in Australia?
- It depends on how work arrives. If it starts with an enquiry email you need to quote or qualify, Leadesi is built for that and priced in AUD. If you run trades jobs with a field team, ServiceM8 or Tradify fit better. If clients self-book and pay, Acuity or Calendly is simpler.
- Which of these tools are priced in Australian dollars?
- Leadesi, ServiceM8, Tradify, HoneyBook and Pipedrive publish AUD prices. Jobber, Calendly, Acuity Scheduling and HubSpot publish USD prices, so the cost moves with the exchange rate.
- Does Leadesi take payments or let clients self-book?
- No. Leadesi is enquiry-first: it captures the enquiry, helps you reply, and turns it into a booking. Invoices go out through Xero. If you need self-serve booking with payment up front, Acuity, Calendly or ServiceM8 are better fits.
- Is Leadesi cheaper than HoneyBook?
- Leadesi Starter is A$39/month including GST and Pro is A$69/month. HoneyBook Starter is A$55/month and Essentials is A$88/month including GST, both on monthly billing. Leadesi also has a free plan; HoneyBook offers a 30-day trial.
- Why is Leadesi listed first?
- We make Leadesi and this is our page, so it goes first. Every other entry says plainly who it suits better, and prices link to each vendor’s own pricing page.
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