Guides for people who do the work

How to handle enquiries, quote, confirm and get paid - written from running a mobile events business, not from a marketing brief.

Managing leads & enquiries

The 5-minute rule for leads, and what it means when you're on a job

The 5-minute rule says reply to a new lead within five minutes. Where the rule comes from, what the research actually shows, and how a one-person service business hits it.

8 min read

A lead follow-up process for small service businesses (with a free Google Sheets tracker)

A simple lead follow-up process for a small service business: the four things it needs, a follow-up cadence, three message templates, and a free Google Sheets and Excel tracker.

9 min read

Team-building & corporate experiences

How to reply to a quote request email (with a template for event and activity providers)

What to put in your reply to a quote request, how fast to send it, and a copy-and-paste template that turns a "can you send pricing?" email into a booked job.

8 min read

The event supplier booking process, from first enquiry to paid invoice

The six stages of an event booking for a supplier, what to capture at each one, and the simple pipeline that stops events falling through the cracks between enquiry and invoice.

6 min read